Portfolio

Led the research and production of Truth Initiative's annual While You Were Streaming reports for four consecutive years, analyzing tobacco and nicotine imagery across hundreds of popular streaming shows, movies, and music videos. Managed a team of external coding vendors, coordinated with subgrantees, and oversaw data collection, analysis, and reporting. These reports generated national media coverage and informed advocacy efforts around tobacco depictions in entertainment.

Managed a weekly cross-sectional survey tracking how the national truth campaign influences young people's perceptions, attitudes, and behaviors around nicotine use. Led survey instrument development, vendor coordination, data analysis, and reporting. This work contributed to multiple industry awards and supported five peer-reviewed publications evaluating campaign effectiveness.

Designed and managed research surveys across the full lifecycle — from instrument development and Qualtrics programming (including complex branching and display logic) to data analysis and stakeholder reporting. Translated findings into executive presentations, data visualizations, and publication-ready insights.

Provided direct enrollment assistance and benefits navigation to community members accessing SNAP and other public benefits. Built partnerships with local health centers, social service providers, and community organizations. Served as the bridge between community members and complex public benefit systems — identifying who was falling through the cracks and connecting them to resources.

Planned community events, developed educational programming and social media content, and conducted door-to-door outreach to build participation and awareness. Collaborated with community partners to advance shared health equity goals.

Developed and submitted IRB protocols for human subjects research, managed continuing reviews, and filed protocol modifications as studies evolved. Ensured all research activities maintained compliance throughout the project lifecycle.