Truth Campaign Evaluation — Weekly Cross-Sectional Survey

Ongoing
  • Manage weekly cross-sectional survey evaluating the effectiveness of the truth campaigns and changes in youths' perceptions, attitudes, and behaviors on nicotine use
  • Lead survey instrument development, including drafting and testing new questions
  • Lead data analysis and reporting for campaign award submissions, resulting in multiple industry awards
  • Serve as primary liaison with survey vendor, coordinating programming and quality control
  • Implement questionnaire modifications to align with evolving campaign priorities and research questions
  • Support organizational staff in accessing, interpreting, and utilizing survey data

Qualtrics Survey Projects

Lead Designer
  • Manage full survey lifecycle from instrument design through analysis and reporting
  • Program complex surveys in Qualtrics with advanced logic, branching, and display conditions
  • Draft survey questions and collaborate with team on questionnaire development
  • Analyze survey data independently and in collaboration with analytics team
  • Develop presentation decks and summary highlights communicating key findings
  • Support publications and communications materials with survey insights and data visualizations

Tobacco-Free Screens Project

Lead Analyst & Project Coordinator
  • Led data collection, coding, and analysis of episodic shows and music videos
  • Oversaw vendors who coded episodic shows and movies
  • Managed project timelines and coordinated deliverables with vendors and subgrantees

IRB Management

  • Develop and submit initial IRB protocols for human subjects research
  • Coordinate annual continuing review submissions to maintain study compliance
  • Prepare and file protocol modification requests as research evolves

Community Outreach & Grassroots Organizing

Current
  • Plan and coordinate community events to increase engagement and awareness
  • Develop and deliver educational programming and social media posts to empower community members
  • Conduct outreach and distribute informational materials to build community participation
  • Collaborate with community partners and organizations to advance shared goals and build relationships with the community

SNAP Outreach & Benefits Navigation

  • Provided direct enrollment assistance and benefits navigation to community members
  • Developed partnerships with local organizations, health centers, and social service providers
  • Identified strategic outreach opportunities through community events and grassroots networks
  • Collaborated with social workers and community-based organizations to coordinate services
  • Served as liaison between community members and public benefit systems