Research, evaluation, and community engagement projects advancing public health equity
Truth Campaign Evaluation — Weekly Cross-Sectional Survey
Project Manager
Manage weekly cross-sectional survey evaluating the effectiveness of the truth campaigns and changes in youths' perceptions, attitudes, and behaviors on nicotine use
Lead survey instrument development, including drafting and testing new questions
Lead data analysis and reporting for campaign award submissions, resulting in multiple industry awards
Serve as primary liaison with survey vendor, coordinating programming and quality control
Implement questionnaire modifications to align with evolving campaign priorities and research questions
Support organizational staff in accessing, interpreting, and utilizing survey data
Qualtrics Survey Projects
Project ManagerLead Designer
Manage full survey lifecycle from instrument design through analysis and reporting
Program complex surveys in Qualtrics with advanced logic, branching, and display conditions
Draft survey questions and collaborate with team on questionnaire development
Analyze survey data independently and in collaboration with analytics team
Develop presentation decks and summary highlights communicating key findings
Support publications and communications materials with survey insights and data visualizations
Tobacco-Free Screens Project
Lead Analyst & Project Manager
Led data collection, coding, and analysis of episodic shows and music videos
Oversaw vendors who coded episodic shows and movies
Managed project timelines and coordinated deliverables with vendors and subgrantees
Spearheaded the coordination and development of Truth Initiative's While You Were Streaming annual reports for 4 years