01
Media

Silver, N. A., Dimaya, B., Kierstead, E. C., Iskra, M., Al-Shawaf, M., Tynan, M. A., & Rath, J. M. (2026). Exposure to tobacco imagery in streaming television is associated with increased intentions to smoke and vape. Addictive Behaviors Reports, 100668. https://doi.org/10.1016/j.abrep.2026.100668

02
Mental Health

Williams, K. N., Dimaya, B., McKay, T. L., Aseltine, M. F., Do, E. K., Hair, E. C., & Rath, J. M. (2026). Mental health symptoms as a predictor of e-cigarette initiation among youth and young adults. Health Education & Behavior. https://doi.org/10.1177/10901981261425265

03
LGBTQ+

Kierstead, E. C., Dimaya, B., Palmerini, M., Bayacal, G. C., & Hair, E. C. (2025). Measuring cigarette and e-cigarette use over time among LGBT+ youth and young adults using a repeat cross-sectional survey, 2022–2024. Nicotine and Tobacco Research, 27(11), 1948–1953. https://doi.org/10.1093/ntr/ntae286

04
Campaign Evaluation

Williams, K. N., Dimaya, B., Hair, E. C., & Rath, J. M. (2025). The Relationship Between Receptivity, Targeted Beliefs, and Tobacco Use. Journal of Health Communication, 1–6. https://doi.org/10.1080/10810730.2025.2488771

05
Media

Rath, J. M., Dimaya, B., O'Connor, K. M., Kreslake, J. M., Vallone, D. M., & Hair, E. C. (2023). Content analysis of tobacco imagery in popular music videos, 2018–2021. Preventive Medicine Reports, 33, 102188. https://doi.org/10.1016/j.pmedr.2023.102188